DIGITAL EXPERIENCE ANALYTICS: JOURNEY & FUNNEL ANALYSIS
Data science, no degree needed
Digital marketing is by nature collaborative, but not everyone has the data science chops to understand every nuance. Empower teams to optimize engagement and conversion, without overwhelming them with numbers.
A crystal-clear customer journey
Map and track the stages your site visitors go through on their way to conversion and pinpoint where drop-offs occur. Leverage meaningful data to optimize paths to conversion, reduce user friction, and enhance engagement.
Benefits and key features
Facilitate understanding
Analyze customer journeys to understand interactions, touchpoints, and actions. Then you can tailor offerings and enhance user experience to improve conversion rates, satisfaction, and loyalty.
Zero in on bottlenecks
Funnel analysis pinpoints drop-off points or friction in customer journeys so they can be adjusted; optimizations, reduced abandonment rates, and more conversions inevitably result.
Make evidence-based decisions
Bundle quantitative and qualitative customer journey insights so you can make decisions and land on strategies that align with customers’ needs, enhance business outcomes, and eliminate guesswork.
Most common use cases
Bump-free purchasing journeys
By analyzing user journeys, you can identify where customers drop off, whether it’s during product searches, while adding items to the cart, or at checkout. When you understand the bottlenecks, you’re primed to streamline the entire process, perhaps by simplifying navigation, improving product information, or optimizing the checkout process. Higher conversion rates and faster sales cycles, delivered.
More applications, higher enrollment rates
For higher education institutions, funnel analysis tracks the steps prospective students take from initial interest to application. Analysis of where applicants drop out of the process provides the information needed to simplify application forms, provide better guidance, or offer additional support during critical stages.
New customer paths you didn’t think of
While marketing teams can hypothesize about how customers should find their way to a new product or service, customers are full of surprises: They might land on an offering by clicking on a link in an old campaign they find in their email or by revisiting a browser tab they’ve left open for months. Use our tool to analyze all the paths customers follow to convert, not just the ones you think they should follow.
