Our team at the helm

Shane Paladin, Chief Executive Officer

As CEO of Siteimprove, Shane is passionate about empowering brands to create digital experiences that not only perform, but matter. He drives the company’s vision, strategy, and leadership, drawing from 20+ years of experience in enterprise software spanning the United States, Europe, and Asia. Shane has held various executive roles at both VC-backed and public companies, most recently with SAP as President of Services, a $4B global business. Additionally, he is a board member at Board International and spends time coaching entrepreneurs in the tech startup community. Shane started his career in the United States Army and completed his master's at the University of Oxford.

Elliott DeLoach, Chief Financial Officer

Elliott is a financial leader and board advisor with over 20 years of experience in investment, M&A, finance, and corporate development. He has worked in investment banking and private equity with companies across a wide range of industries. Today, he oversees Siteimprove’s finance, legal, commercial operations, and IT functions in the company’s next phase of growth. Elliott earned a bachelor’s degree in chemistry, cum laude, from Amherst College and MBA from Harvard Business School. 

Izabela Misiorny, Chief Marketing Officer

With over a decade of experience in marketing, Izabela is a CMO with a passion for growing value-driven brands and empowering marketers with tools that help them do more with less. In her current role, she is responsible for driving brand awareness, product positioning, and demand for our state-of-the-art solutions worldwide. Prior to becoming CMO, she was Siteimprove’s SVP, Product Marketing; she also led product marketing teams at Signify and Phillips Lighting. Iza earned her master's in international economics from Warsaw School of Economics and a CEMS master's in international management.

Arjang Parsa, Chief Product and Technology Officer

Arjang is the Chief Product & Technology Officer of Siteimprove. An executive technical leader with deep expertise in enterprise customer strategy, he has spent the last decade developing and executing such plans at HPE, Microsoft, and most recently AWS. During his time at AWS, he led the customer solutions architects and go-to-market plans for 35+ services, driving a revenue increase from $0.3B to $1.5B within 36 months. As Siteimprove’s CPTO, Arjang is building a unified vision for how our product and technology departments approach product development, ensuring technological feasibility aligns with market needs and business goals. Prior to entering the enterprise tech space, he was a software engineer before earning his MBA in Manchester, and then founder of a tech consultancy in Canada that served clients including American Express, Microsoft Canada, CBIC (Canada Imperial Bank of Commerce).

Britt Provost, Chief Human Resources Officer

Britt is a people and talent executive with over 20 years of experience in the global and growth tech space. As CHRO of Siteimprove, she ensures that the company delivers progressive career experiences and programs for the community through the daily efforts of her team of HR professionals. Her previous roles include Chief Human Resources Officer at Accolade, Promethean, and Apptio, as well as extensive experience as a strategic advisor with senior executives, boards of directors, and compensation committees. Britt earned her bachelor’s in art history from the University of Washington and her MBA from the University of Colorado.

Robbie Roberts, Chief Information Officer

With a career spanning over two decades, Robbie is a seasoned technology leader known for driving technical business transformation and fostering operational excellence in competitive market sectors. His extensive experience includes providing technical leadership to facilitate business growth, notably overseeing all technical and operational aspects of software delivery, ensuring the delivery of robust platforms that meet both customers and internal stakeholders' expectations. In his current role as Chief Information Officer (CIO) at Siteimprove, Robbie leads teams and functions in DevOps, Infrastructure, Security, Corporate Technology, and Business Systems across key regions including the UK, the US, Denmark, and Portugal. Additionally, he is responsible for the delivery of Siteimprove compliance programs, ensuring adherence to regulatory standards and industry best practices. Robbie’s previous roles include Senior Director of Technical Operations at Thomson Reuters, VP of Global Technical Operations at HighQ, Director of Infrastructure at Zoopla, and Head of IT at Aerandi.

Gary Higgins, GM, North America

As Siteimprove’s GM in the North American market, Gary Higgins brings 25 years of experience as a sales leader to his role. Offering a proven track record of consistent over-achievement in business development and account management, he has helped scale sales organizations from startup to enterprise status. Having honed his sales leadership approach with SaaS giants including Adobe and Zuora, Gary is highly adept at value-based selling with an emphasis on customer success and executive engagement.

David King-Harris, GM, EMEA & APJ

As Siteimprove’s GM for the EMEA and APJ markets, David King-Harris leverages 15+ years of martech industry experience. Having led global teams for companies in the $30-150M ARR range, his growth-first mindset and proven track record of building high-performance sales organizations has contributed to multiple acquisitions — both as the acquiring as well as acquired party — with extensive experience in expansion into new markets. David’s background in business development, account management, demand generation, and change management establishes him as a key steward of Siteimprove’s global go-to-market vision.

Ali Shaffer, Chief of Staff

As Chief of Staff at Siteimprove, Ali is passionate about the intersection of communications, strategy and operations. She is responsible for maximizing company efficiency and productivity, consistently delivering process and program improvements, managing strategic corporate initiatives and goals, running internal communications, and providing executive oversight on run of business operations. Ali has more than a decade of experience working with B2B companies in global roles spanning journalism, communication, marketing, and engineering, product, and business operations. Prior to Siteimprove, Ali was Chief of Staff at Apptio, an IBM company. Ali earned her degree in journalism and communications at Pacific Lutheran University.

Mads Sørensen, General Counsel

Mads Sørensen is the General Counsel of Siteimprove, overseeing Siteimprove’s global legal organization including contracts, compliance matters, corporate governance, risk management, vendor management and M&A support. Prior to Siteimprove, Mads was an Attorney at Plesner working with EU and Danish competition law matters as part of the EU and competition law team. Mads earned a Bachelor of Laws and Master of Laws from the University of Copenhagen.