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COMPETITOR COMPARISON

Siteimprove vs. Matomo

Complexity is the enemy of digital marketers. Given the choice, wouldn’t you rather go with an all-in-one solution that tackles your work from multiple angles and has an intuitive interface?

Why choose us over them?

An all-in-one marketing solution 

Matomo’s offerings are restricted to analytics, while our platform pulls together multiple tools that you can use in tandem: not just analytics, but SEO, search ads, content creation, accessibility, and QA. Expect actionable insights, improved collaboration, less confusion, and best of all, more conversions.  

Siteimprove

Yes

Matomo

No
Easy integration with Google Suite 

Siteimprove seamlessly integrates with Google Suite products, including Data Studio and GA4. Matomo does offer Google Suite integration, but it’s a cumbersome process that requires customers to use the Matomo API.  

Siteimprove

Yes

Matomo

No
Integrated analytics 

With Siteimprove, you get holistic data across channels — not just website analytics but behavioral insights, content optimization capabilities, and search and social media ad analytics.  

Siteimprove

Yes

Matomo

No
Hands-on onboarding 

Implementing a new platform can be exciting, but it can also be stressful. We oversee the entire onboarding process. In contrast, Matomo provides limited onboarding support for on-premises set-up only, and email-only support for cloud, and tacks on additional costs for setting up the operating environment.  

Siteimprove

Yes

Matomo

No
Ongoing, personalized customer support 

Our customer success and support experts will be at your side every step of the way long after onboarding: training, migration, and beyond. We’ll monitor your progress regularly and offer executive reviews to ensure that you derive the most benefit from the platform.  

Siteimprove

Yes

Matomo

No
Integrated Core Wins 

Ever wished you could quickly identify adjustments that you know would yield dramatic results? Our Core Wins feature does just that, across all your digital experiences. Get a prioritized overview of relevant issues to fix and indicators of how those fixes will affect your funnel.

Siteimprove

Yes

Matomo

No

The ultimate proof point?

Siteimprove is your best choice if you need a cost effective all-in-one quality assurance with advanced features, plus premium customer support.  

Customer support (though rarely needed!) is very responsive and helpful. Our fantastic customer success manager — who is phenomenal to work with — provides routine check-ins as well as strategy conversations, ensuring we are getting the most from our investment while serving as a cheerleader for our work.

Christian R. S.
Enterprise organization

From one product, that is directly tied to my CMS, I can take care of all site maintenance. Not only that, I can monitor analytics, improve SEO, look for untapped opportunities, monitor campaign conversions, and so much more. What's even better is they have an awesome team behind the scenes that is very accessible - whether it is a support issue to providing input on feature enhancements, they listen and respond!

Jim C.
Executive Director of Digital Marketing & Comms