BREAKING NEWS: Siteimprove enters a definitive agreement to acquire MarketMuse!

I’m thrilled to share with our customers, partners, and results-driven marketers everywhere that we have acquired an AI-powered strategy platform: MarketMuse! This acquisition is a landmark moment in our history and a wonderful way to mark the 21st anniversary of our founding this month.

MarketMuse is a leader in AI content and SEO strategy, and, by joining forces, we are changing the way marketers work: We’re offering them a holistic, AI-driven approach to the content lifecycle, from boosting search visibility to enhancing user experience and maximizing conversions. Marketers no longer have to worry about algorithm changes or content that doesn’t convert. With Siteimprove and MarketMuse working together, content makes it into SGE all the time, every time, with the lowest cost and highest return. 

Now, marketers can create high-quality, discoverable content that engages audiences at every step of the funnel and delivers measurable business results. With MarketMuse, SEO best practices are embedded throughout the content lifecycle, not just applied afterwards. The result is content that's inherently optimized for search and users’ needs from ideation to publication and beyond.  

This integrated approach to content strategy and execution offers a level of AI-powered customization and comprehensive coverage that is unmatched in the current market. 

Owning topic authority drives brand reach and content accessibility ensures a strong brand reputation. The combination of topic authority and accessibility gets content picked up in search-generative responses to drive conversion, ultimately generating revenue and ensuring clear and attributable ROI from all marketing efforts.  

A revolution in the SEO market 

MarketMuse offers AI-powered content strategy and planning tools that are rocket fuel for search visibility. The platform instantly analyzes a website, search engine results, and competitors’ content and rankings and then builds a content plan in minutes based on those insights. (Read MarketMuse’s G2 reviews to understand why marketers rely on it to accelerate the creation of engaging content that search engines reward). 

With this acquisition, Siteimprove is taking SEO from a standalone discipline focused on getting clicks to integrating SEO fully into any digital marketing strategy: one that’s optimized for customer experience rather than vanity metrics. Marketers can now be ready for the next generation of search and Search Generative Experiences (SGE), with quality content guaranteed to resonate with their audiences and outperform the competition. No other platform allows marketers to stay ahead in the AI-driven search landscape. 

Siteimprove is setting a new standard in AI-powered content optimization and SEO, offering distinct advantages over competitors operating in the traditional SEO market. This provides more detailed and customized competitive insights. While competitors offer broad recommendations, Siteimprove delivers highly personalized optimization suggestions tailored to each team's specific content needs to reach their target audience and convince them to take action.  

The intersection of accessibility, AI, SEO, and content strategy, all in one platform 

But marketing is not only SEO. With the capabilities of Siteimprove and MarketMuse working together, marketers finally have a comprehensive solution that unifies accessibility, SEO, content strategy, and marketing performance, and maximizes the value of marketing technology investments. 

Siteimprove provides a real solution that gives marketers what they want and keeps up with the breakneck pace of AI and industry expectations: deep, actionable content insights and prescriptive analytics, based on market and competitor analysis. Finally, marketers will be able to plan and prioritize content work and streamline their workflows to anticipate changes in the market and outrank competitors. Being proactive, rather than reactive, will be far easier and even more intuitive.  

And the results? Better search rankings more quickly (tailored for SGE), more traffic to the website, and improved engagement and conversions through the funnel, all thanks to always on-brand, accessible and performant content tied directly to user intent and need. 

A major milestone in Siteimprove’s history 

The acquisition marks a pivotal moment in Siteimprove’s journey. By combining our expertise in accessibility and marketing with MarketMuse’s AI-powered SEO capabilities, we really are redefining the very nature of key aspects of marketing. The seamless combination of tools will transform the work of content marketing teams, SEO professionals, and digital marketing leaders in every industry. Be sure to check out this blog post by MarketMuse’s co-founder, Jeff Coyle, which shares his perspective on the deal, and stay tuned for more information as it becomes available! 

Want to learn more about the new capabilities or get in touch? We want to hear from you!