CROSS-CHANNEL CAMPAIGN MANAGEMENT: PAID SOCIAL
Sometimes one is much better than two
Multiple platforms, different dashboards, disparate data. Who needs that when you can have all of your Facebook and LinkedIn ad data living together in a single, intuitive dashboard? A centralized approach is just the ticket to simplifying and optimizing at the same time.
Data-driven decision-making, in just a few keystrokes
When you integrate Facebook and LinkedIn ad data, your social media advertising efforts are instantly streamlined. Presto, you can manage and analyze campaigns far more easily and quickly get the low-down on ad performance and audience engagement. Maximized ROI is the inevitable result.
Benefits and key features
A centralized dashboard
When you can access all of your Facebook and LinkedIn ad data in one place, you can say goodbye to toggling between data sources and optimization tools.
Detailed metrics display
Track ad spend, impressions, CTR, and conversion rates in one place so you can improve campaign effectiveness on both platforms efficiently.
Audience engagement analysis
Analyze audience engagement and content performance to refine your advertising strategies; better targeting helps you better reach and engage your audience.
Most common use cases
Maximize ad campaign efficiency
By tapping in-depth analytics, performance marketers like you can identify which aspects of their campaigns are most effective and adjust their strategies accordingly. Fine tuning campaigns, optimizing ad spend, and improving conversion rates — the nuts and bolts of performance marketing — improves overall campaign performance and ROI.
Make informed decisions that improve big picture outcomes
Armed with consolidated data from Facebook and LinkedIn, marketing leaders can easily compare performance metrics and develop strategies that align with overall marketing goals. A single, intuitive dashboard makes it easy for you to see what’s working and what’s not.