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Beyond EAA compliance: Build accessibility that lasts

Develop comprehensive, long-lasting accessibility strategies with Siteimprove + Merkle

May

15

North America:

Europe:

Australia:

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Why the EAA marks the beginning, not the end of your accessibility journey

In the next webinar of our European Accessibility Act (EAA) series, we’ll team up with Merkle to go beyond the basics and focus on building comprehensive, long-lasting accessibility strategies — with a special focus on your main marketing channel — your website.

This webinar is designed to help marketing leaders, IT leaders, and accessibility leaders understand how to integrate accessibility into every stage of your digital presence’s strategy and development, ensuring it’s no longer an afterthought.

Key topics we’ll explore:

  • How to make website accessibility a core component of strategy rather than a costly fix later on
  • Shifting left: Thinking accessibility at every step to prevent challenges
  • Common errors and pitfalls in digital accessibility implementation (and how to avoid them)

Whether you’re navigating the requirements of the EAA or striving to achieve a more inclusive digital presence, this webinar will equip you with practical insights and strategies to strengthen your website’s accessibility — and your broader digital strategy.

Attendees will leave with a deeper understanding of how accessibility is not just about tools or compliance — but an integral part of a successful and future-proof digital strategy.

Ask the experts: Have questions about the impact of the EAA on your digital strategy? Send them in advance or ask live during the webinar — our experts are ready to guide you.

Secure your spot to gain valuable insights and practical strategies. Can’t attend live? Be sure to register to get a recording post webinar.

Missed our first EAA webinar, "The European Accessibility Act: What you need to know (and do) now"? Access the recording on-demand to catch up on essential insights.

Speakers

Valentina Tarantini, Technology Consultant & Lead of the Accessibility Initiative at Merkle.

Valentina Tarantini

Technology Consultant & Lead of the Accessibility Initiative at Merkle

With over 12 years of experience in technology, Valentina has dedicated the recent years of her career to advancing accessibility in digital spaces by launching the Accessibility Initiative at Merkle DACH. Her expertise spans various domains, including web development, product ownership, and delivery excellence.

llyssa Russ, Product Marketing Manager, Accessibility at Siteimprove.

llyssa Russ

Product Marketing Manager, Accessibility at Siteimprove

Ilyssa's background in academia, adult learning theory, and marketing has driven her passion for accessibility and assistive technology across both consumer and enterprise products. Formerly an accessibility champion at Apple, she now leads go-to-market strategy for accessibility solutions at Siteimprove, collaborating closely with product, sales, and customer success teams. With a deep belief that accessibility is not just a legal requirement but a human right, Ilyssa brings a user-centered, design-thinking approach to her work—bridging the gap between technical solutions and meaningful human impact. She is especially passionate about demystifying accessibility for marketers and empowering teams to build experiences that are truly for everyone.