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Web Fundamentals: Accessibility, Analytics, and SEO

Creating and maintaining a website requires a wide variety of skills. This learning path is ideal for anyone who wants to learn basic, foundational knowledge about web accessibility, web analytics, and Search Engine Optimization (SEO).

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All courses in this learning path count toward IAAP Continuing Accessibility Education Credits (CAECs).

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Courses Included in this Learning Path

Click to expand any course title below to see an overview of the course’s topics, objectives, and average completion time.

1 hour

Overview

This course provides a high-level overview of general accessibility principles as well as guidelines, the disabilities that accessibility benefits, legal implications, and assistive technologies.

Course Objectives

  • Define accessibility and its importance
  • Navigate the legal landscape and your role
  • Recognize assistive technologies
  • Understand accessibility guidelines used around the world

Course Sections and Topics:

  1. Understand Accessibility
  2. Guidelines and Legal Considerations
  3. Starting Your Accessibility Program

1 hour

Overview

Get a high-level overview of general web analytics principles and measurement, including key terms, the importance of web analytics, and how to use web analytics effectively.

Course Objectives

  • Define key web analytics terms
  • Understand the importance of web analytics
  • Understand how to effectively start using web analytics

Course Sections and Topics:

  1. Key Terms in Analytics
  2. Importance of Analytics
  3. Analytics Processes

1 hour

Overview

Marketing activities used to improve organic search performance are related to ensuring search engines can crawl, index, and interpret your content, but they also have everything to do with meeting searchers’ needs with quality content and a great user experience. This course introduces key goals and activities necessary to be effective at SEO as you compete to improve your organic presence.

Course Objectives

  • Learn more about SEO including the goals of SEO and key activities for optimizing your website for search
  • Understand the difference between goals and activities related to content and technical SEO when it comes to optimizing your website for search
  • Gain basic knowledge to take the first step toward an optimized website for search

Course Sections and Topics:

  1. SEO Background
  2. Content Optimization
  3. Technical SEO

30 minutes

Overview

The most common question we hear is “What do I need to put in alt text for this image?” This is an easy skill to learn, and one that everyone online should know how to do.

Course Objectives

  • How to add alt text to different platforms and websites
  • How to identify the type of alt text you need to write
  • How to write excellent alt text

Course Sections and Topics:

  1. What is alt text?
  2. How to add alt text
  3. What to include in alt text
  4. Examples and practice

Want an overview of our course offering?

Download our two-page course guide for a high-level view of all the courses we currently offer.

View Course Guide

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