The Americans with Disabilities Act (ADA) was signed into law on July 26, 1990. Disability Pride Day was held in Boston that same year, and the first Disability Pride Month was officially declared ...

Website Redesign

High quality information is now the most powerful trust builder across all industries. Any brand that wants to build meaningful relationships with their audience, must earn it by offering valuable con...

Accessibility

Accessibility professionals are known for making the greatest (worst?) dad joke of all time: “A good website is a POUR website.” That’s to say a good website is one that conforms to the Web Content Ac...

SEO

Due to the sheer size of enterprise organizations, it's not uncommon for things to fall through the cracks. In the wild world of SEO, it's our job at Siteimprove to ensure your website never does.   I...

Content Experience

If you haven’t noticed, online audiences don’t waste any time deciding whether your content is relevant to them or not. One study found that people visiting a web page only stay on the page for an ave...

SEO

The trials of 2020 and 2021 were eye-opening for digital marketers in higher education. The pandemic not only increased reliance on digital channels and made online education essential, it made a gene...

Accessibility

Even after years of working in accessibility, my Siteimprove colleagues and I were blown away by the Annual Assistive Technology Conference (CSUN AT) held by California State University at Northridge....

Accessibility

There are plenty of compelling reasons to be scrupulous about website accessibility, namely that it’s a legal requirement and it’s the right thing to do to ensure fairness and inclusivity.   Beyond le...

Accessibility

The numbers are in. If accessibility is not a part of your digital strategy, you are missing out on a significant opportunity for growth, revenue, and a chance to strengthen your brand image in a valu...

Press

Digital leaders know that G2 is incredibly influential for discovering the best enterprise solutions – the ones that don’t just execute a process, but help teams reimagine how work is performed more e...