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How do performance marketers benefit?

Thanks to one-stop-shop reporting and optimization, spend less time pulling data and more time shifting budget to the campaigns that deliver the most impact.

Dashboard showing performance overview score on mobile and desktop and average score breakdown.

Monitor & report with ease

View, evaluate, and compare all your content marketing, search engine marketing (SEM), and optimization (SEO) in a single solution. Gone are the days of one tool for keyword research, another for content management, and yet another for paid ads.

Dashboard showing popular pages with page views and a line graph showing page visits in the last 30 minutes.

Track acquisitions to conversions

Monitor your visitors from their initial engagement on your digital channels, through their website navigation, all the way to conversion. You can see how your campaigns compare over time as well as how effectively each step of your user journey performs relative to one another.

Dashboard showing activity plans and line graph of campaign traffic.

Uncover trends with data

Identify your top-performing campaigns across channels and connect your analytics with critical visitor behavior and conversion patterns. Based on those insights, you’ll be able to increasingly launch even more accurately targeted, predictive campaigns right out of the gate.

Dashboard showing performance overview score on mobile and desktop and average score breakdown.
Dashboard showing popular pages with page views and a line graph showing page visits in the last 30 minutes.
Dashboard showing activity plans and line graph of campaign traffic.