PERFORMANCE AND SEARCH ENGINE MARKETING
SEO content production, without silos
SEO experts and content writers know the drill: Your SEO team does their research and hands it over to your writers, then the writers fiddle with every line to get every keyword in the right place. The next step? Everyone crosses their fingers and hopes for the best. But what if the process were simplified and the results were better?
Content that’s optimized for search, made easy
Siteimprove SEO simplifies the complex process of producing search engine-optimized content that ranks high and drives more traffic. It supports your SEO specialists and content writers by providing a step-by-step guide from keyword identification to progress monitoring. And, by automating the identification of duplicate or competing content, the tool saves time and reduces the risk of penalties from search engines.
Benefits and key features
Guided SEO Optimization
Siteimprove SEO walks you through the entire keyword research process, from keyword identification to integrating them into page elements like meta titles, descriptions, and headlines. This ensures that every piece of content is optimized for maximum search engine visibility.
Automated content analysis
Using advanced machine-learning algorithms, Siteimprove SEO automatically identifies duplicate or competing content across your website. This feature allows you to remove or edit potentially harmful content, reducing the risk of search engine penalties and improving overall site health.
CMS integration & progress monitoring
The dashboard’s user-friendly interface presents complex data in an easily digestible format. Marketers can identify critical trends, optimize campaigns, and make data-driven decisions to drive superior marketing results with a glance and a few keystrokes.
Most common use cases
Align content with target keywords
Identify target pages that use specific keywords and map these keywords into page elements like meta titles, descriptions, and headlines for improved search engine rankings.
Reduce the risk of search engine confusion
No one likes a cannibal, including Google. Each page on your site is unique and valuable, so Siteimprove SEO’s algorithm clusters similar content. Identify and rectify duplicate or competing content to fend off consequences.
Integrations at the ready
Direct CMS integration links you to problem areas in your content, allowing you to quickly fix issues that negatively impact your SEO rankings. No more bouncing back and forth between platforms to find and make adjustments.
Ongoing evaluation
With SEO content, performance improvements are often the result of incremental efforts. Track the progress of your target pages, analyze the impact of your endeavors, and continuously improve your content strategy based on real-time data and insights.
