DIGITAL EXPERIENCE ANALYTICS
Win the numbers game
Digital experience analytics provide valuable insights across platforms, enabling organizations to enhance user experiences, inform decision making, optimize operations, and achieve better business outcomes.
See it in actionWhy DXA matters
Enhanced user experience
Streamline navigation, optimize content, and fix usability issues to improve your digital experiences.
Informed decision-making
Make decisions based on our in-depth views of user behavior. No data scientist needed!
Increased conversion rates
Uncover and optimize new paths to value – plus find and fix blockers to unlock revenue.
Customized for you
Our DXA products track what matters most, whether that’s clicks or conversions, demos or downloads.
What we deliver
The right insights can take your marketing efforts from 'good' to off the 'charts' overnight. Fortunately, we’ve got all kinds of data designed to empower you and your team to do just that.
Content & behavior analytics
Track and analyze how your users interact with blog posts, videos, product descriptions, and other forms of digital content to create more effective and user-centric digital experiences. Allow your team to effortlessly identify which content resonates most with users, guiding content strategy to enhance engagement.
Journey & funnel analysis
Map out and track the stages users go through in the conversion process, highlighting where drop-offs occur. Give your team the ability to optimize paths to conversion, reduce user friction, and enhance engagement – all without a data science degree.
Performance & KPIs
Good digital governance is at the heart of every digital experience. Keep track of key metrics like conversion rates, site load times, bounce rates and responsiveness that directly impact user satisfaction and engagement.
Analytics for mobile applications
Coming Soon! Expand your understanding of customer experience beyond your website. With Mobile App Analytics, you can now generate insight across platforms for a clearer picture of your customer journey and experience.
Who benefits?
Optimize how patients interact with online portals
Analyzing how patients interact with online portals for appointment scheduling, accessing medical records, and communicating with healthcare providers can identify usability issues. DXA helps optimize these portals to improve patient engagement and satisfaction.
Improve student recruitment with funnel optimization
DXA analyzes prospective students' interactions with university websites, identifying key factors influencing their decision to apply. This information helps optimize recruitment strategies, improving conversion rates from visits to applications.
Identify new or anomalous use patterns to detect and prevent fraud
DXA helps track unusual patterns and behaviors in user interactions with online banking platforms. Identifying anomalies can aid in early detection of fraudulent activities, enhancing security measures and protecting customer assets.
But DXA’s not all we do...
Our platform transcends traditional boundaries to tackle the full range of digital requirements, optimizations, and impact-drivers.
Accessibility
Ensure that every visitor to your site has an equal experience, and that your business is fully compliant with all local and federal regulations.
QA & Custom rules
Boost your brand reputation with a site that’s consistent, high-quality, and functions as expected — and keep tabs on it in real time with fully automated, round-the-clock monitoring.
Designer & Developer Tools
Give the creators of your domain the tools to deliver an optimal digital experience from the minute coding starts, all the way through to deployment.
Content & Behavior Analytics
Understand how visitors are receiving your content and the responses it generates in order to make better targeted, more impactful decisions.
Journey & Funnel Analysis
Assess every step of your digital experience for strengths, weaknesses, and opportunities. Compare your efforts over time and iterate accordingly to continuously optimize your funnel.
Visitor Engagement & KPIs
Measure how your audience engages with your brand across a wide range of parameters, for an even more robust, informed view of how to influence their experience and actions they take.
Paid Search
Optimize paid search campaigns, streamline budget management, and enhance landing page performance by leveraging AI-powered insights and automated analysis.
Content Marketing
Leverage machine learning to make smarter SEO decisions and get AI-provided content suggestions to improve on-page engagement, sentiment, and conversions.
Competitive Research
Highlight opportunities based on market trends and competitor analysis that give you the edge to claim more digital real estate for yourself and outpace the leaders in your space.
Unified Search Insights
Consolidate paid and organic data for a holistic view that helps you pinpoint precisely how you can move the needle on the initiatives where it matters most.
Paid Social
View Facebook and LinkedIn ad performance and audience engagement data within a centralized dashboard to optimize ad spend, enhance campaign performance, and maximize ROI.
App Marketing (Coming Soon!)
Augment your visibility into the customer experience you offer with expanded insight across platforms for a more consistent, high-performing digital estate.
Feature you’ll love: Monitor behavior and clicks
Know exactly where users are spending time on your site and where, when, and why they convert on a given page with interactive heat and click maps.
Your questions, answered
Digital experience analytics refers to the measurement, analysis, and optimization of user interactions with digital platforms like websites. DXA focuses on understanding user behavior, identifying pain points, and improving overall user experience to enhance engagement, satisfaction, and conversion rates.
DXA provides insights into how users interact with digital platforms. By understanding user behavior, businesses can identify areas for improvement, optimize user journeys, increase engagement, reduce churn, and ultimately drive higher conversions and customer satisfaction.
DXA includes user behavior metrics (clicks, scrolls, navigation paths), engagement metrics (time on page, bounce rates), technical metrics (page load times, error rates), and feedback metrics (user surveys, satisfaction scores). This data helps create a comprehensive view of the user experience.
DXA can improve your website's performance by identifying bottlenecks and areas of friction in the user journey. By analyzing user behavior and feedback, you can make data-driven decisions to optimize site navigation, improve content relevance, enhance page load times, and ensure a smoother, more engaging user experience.
Heatmaps visually represent user interactions on a webpage, showing where users click, scroll, and spend the most time. This helps in understanding which areas of a page attract the most attention, identifying unengaged sections, and optimizing page layouts to enhance user experience and conversion rates.
Regularly reviewing DXA data is essential for continuous improvement. Depending on your business and website traffic, weekly or monthly reviews are generally recommended. Additionally, real-time monitoring for critical issues can help address immediate concerns promptly.