CROSS-CHANNEL CAMPAIGN MANAGEMENT
Integrated demand gen, on demand
Cross-channel campaign management helps you drive traffic at scale. Our toolkit helps you plan, create, measure, and manage your ads across the channels that matter most.
See it in actionWhy campaign management matters
Efficiency that scales
Identify underperforming campaigns, and opportunities to shift your traffic strategy from paid to organic.
Keep costs under control
Our recs help you improve your ads’ quality score to decrease cost and drive the traffic that matters.
Track from click to conversion
With ads and analytics in a single platform, understand all of the factors affecting campaign conversion.
All the channels that matter
Measure your impact across channels, bringing your advertising insights into a single platform.
What we deliver
The right insights can take your marketing efforts from 'good' to off the 'charts' overnight. Fortunately, we’ve got all kinds of data designed to empower you and your team to do just that.
Your partner in paid search
Get insights into which campaigns aren’t earning their keep. We’ll identify where your spend isn’t justified so you can optimize your budget and reallocate your investment toward keywords that convert.
Expand your insights to social
Track performance across ad channels to uncover your impact across the channels that matter most. We help you understand the business impact of your social strategy – beyond what’s trending.
Personalize your demand gen portfolio
Your demand gen teams don’t operate in silos – why should your strategy? Siteimprove ads helps you identify areas where you’re overspending on paid and under-leveraging your organic strategy. By shifting traffic from paid to organic, you can save money while shoring up your traffic acquisition strategy.
Who benefits?
Integrate advertising campaigns across multiple channels
Retailers can use cross-channel ads to create cohesive advertising strategies that span online and offline channels, including social media, display ads, and classic search promotions. The software helps ensure consistency, track performance, and optimize spend across channels.
Run effective public service campaigns
Government agencies can use cross channel ads to manage campaigns that inform the public about important issues such as health initiatives, public safety, and regulatory changes. The software can track the effectiveness of these campaigns and channels.
Measure the effectiveness of your ad campaigns
Cross-channel ads provides robust analytics and reporting tools that help financial institutions track performance across various channels. This includes monitoring key metrics such as click-through rates (CTR), conversion rates, and customer acquisition costs (CAC). By analyzing these metrics, banks can optimize their marketing spend, identify successful campaigns, and improve future strategies to enhance ROI.
But ads aren’t all we do...
Our platform transcends traditional boundaries to tackle the full range of digital requirements, optimizations, and impact-drivers.
Accessibility
Ensure that every visitor to your site has an equal experience, and that your business is fully compliant with all local and federal regulations.
QA & Custom rules
Boost your brand reputation with a site that’s consistent, high-quality, and functions as expected — and keep tabs on it in real time with fully automated, round-the-clock monitoring.
Designer & Developer Tools
Give the creators of your domain the tools to deliver an optimal digital experience from the minute coding starts, all the way through to deployment.
Content & Behavior Analytics
Understand how visitors are receiving your content and the responses it generates in order to make better targeted, more impactful decisions.
Journey & Funnel Analysis
Assess every step of your digital experience for strengths, weaknesses, and opportunities. Compare your efforts over time and iterate accordingly to continuously optimize your funnel.
Visitor Engagement & KPIs
Measure how your audience engages with your brand across a wide range of parameters, for an even more robust, informed view of how to influence their experience and actions they take.
Paid Search
Optimize paid search campaigns, streamline budget management, and enhance landing page performance by leveraging AI-powered insights and automated analysis.
Content Marketing
Leverage machine learning to make smarter SEO decisions and get AI-provided content suggestions to improve on-page engagement, sentiment, and conversions.
Competitive Research
Highlight opportunities based on market trends and competitor analysis that give you the edge to claim more digital real estate for yourself and outpace the leaders in your space.
Unified Search Insights
Consolidate paid and organic data for a holistic view that helps you pinpoint precisely how you can move the needle on the initiatives where it matters most.
Paid Social
View Facebook and LinkedIn ad performance and audience engagement data within a centralized dashboard to optimize ad spend, enhance campaign performance, and maximize ROI.
App Marketing (Coming Soon!)
Augment your visibility into the customer experience you offer with expanded insight across platforms for a more consistent, high-performing digital estate.
Feature you’ll love: Pinpoint campaign underperformance
Not only do we tell you how your campaigns rank against each other, but we’ll even tell you how much of your spend is unjustified on a per-campaign basis so you can balance your budget for maximum ROI.
Your questions, answered
We’re not replacing your agency, we’re creating a link between campaign and site performance. This ensures that you and the agency are one “team.”
Yes, Siteimprove is designed to integrate seamlessly with various marketing tools and platforms. This includes popular ad networks (e.g. Google Ads, Facebook Ads) and social media platforms. These integrations allow for a more holistic view of marketing efforts, streamlined workflows, and improved data sharing and analysis across different tools and platforms.
Cross-channel ads improves campaign performance by providing real-time analytics and insights, allowing marketers to track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) enabling a better allocation of resources. By bringing your most important data together, we help marketers by freeing up time for strategic decision-making.
With a Forrester-estimated 275% ROI over three years, cross-channel ads just makes sense.