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State of Higher Education website & marketing technology

Join us as Simpson Scarborough will present the research findings and host a panel discussion for their latest study into the State of Higher Education Website & Marketing Technology. This study is an industry deep-dive into the world of higher ed WebOps, MarTech, and cross-campus digital collaboration capturing data on website and marketing technology, organizational structure, strategic priorities, measurement, performance, and more.

Watch the webinar

Access our on-demand webinar for a panel discussion of Simpson Scarborough’s study, State of Higher Education Website & Marketing Technology. This study is an industry deep-dive into the world of higher ed WebOps, MarTech, and cross-campus digital collaboration capturing data on website and marketing technology, organizational structure, strategic priorities, measurement, performance, and more.

Bob Rafferty, SimpsonScarborough's VP of Creative & Digital presents the research findings and is joined for a moderated panel discussion by Steve Persch, Pantheon's Director of Technical Marketing, and Jason Douglas, Siteimprove's Digital Marketing Sales Engineer.

The research study surveyed nearly 200 CMOs, CIOs, CTOs, Directors of Digital, and other professionals in charge of their institution's Website & Marketing Technology from 4-year, nonprofit colleges and universities in the U.S. The study is brought to you by SimpsonScarborough in partnership with Pantheon and Siteimprove.