Capitalizing on your campaigns with tactical content

Watch the final webinar in our Check Mate series

Every big idea or campaign your marketing team creates is like a beautiful, ripe lemon.

As a marketer, your job is to squeeze every drop of juicy performance out of it as you possibly can.

When it comes to breaking down and repurposing content to get more out of your campaign (aka juicing the lemon), many marketing departments are guilty of just doing what they've always done.

But, by being deliberate with how you approach your content lifecycle and strategy, you'll make more marketing lemonade than you ever imagined.

Our final webinar of the Check Mate series, Capitalizing on your campaigns with tactical content, features Robert Rose, Chief Strategy Advisor at The Content Marketing Institute, who shares everything you need to ensure your big ideas go the distance.

In this on-demand webinar, Robert and Siteimprove VP of Brand Marketing, Ezekiel Rudick, discuss how to:

• Take one big idea and transform it into many pieces of content across channels
• Boost marketing results by reimagining content strategy and lifecycle
• Effectively plan and create content as a team

This is the eighth and final webinar in our Check Mate series. Each session focuses on one essential marketing topic and boils it down into a checklist of its own. The series is hosted by Siteimprove experts and features marketing thought leaders who'll share their expertise on every element of the ultimate marketing checklist.