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Digital marketing that’s in the bag
In a world where roughly 20 percent of global purchases take place online, who out there can afford not to invest in a digital storefront? Retailers of all sizes need a marketing machine that will fuel powerful customer journeys, drive sales, and maybe even entice those same customers into brick-and-mortar stores.
What makes us the right fit?
SEO strategy
Today’s consumers expect to search for, find, and order an item in a matter of seconds, so the stakes are high when it comes to SEO. With Siteimprove’s advanced tools, you can build a keyword strategy that brings customers straight to your site, and then optimize it as needed at every stage along the way.
Accessibility compliance
WCAG, ADA, and Section 508 standards are core to digital marketing, but without automation, upholding them can take a lot of (expensive!) time. The good news? Our tool crawls your site for every issue, whether that’s missing alt tags or insufficient color contrast. This doesn’t just equal compliance, but also revenue: After all, when you signal that your brand is inclusive, your customer base automatically broadens.
Content marketing
Your customers are hungry for content to justify their purchases, from reviews to recommendations, so good content marketing can make all the difference – but only if you know what’s working to drive sales. That’s where our Top Paths feature comes in, to help you identify which content pieces drive conversions and ditch approaches that don’t deliver.
Comprehensive analytics
A quick glance at your Siteimprove dashboard shows you everything from which CTAs work best to close sales, to full-funnel views of what's working and what’s not. Best of all, the data is presented in an intuitive way, so everyone on your team can understand it; that transparency fuels powerful collaboration.
Feature you’ll love: Monitor behavior and clicks
Know exactly where users are spending time on your site and where, when, and why they convert on a given page with interactive heat and click maps.