Marketing Analytics

With another delay announced, Google's plans to deprecate third-party cookies are likely to take effect in 2025. Yet despite years of notice, nearly half of marketers didn't believe this shift would a...

Marketing Analytics

As CMOs, we’re under immense pressure to prove marketing's value and impact on the bottom line, and as our own CEO recently wrote, robust metrics are critical to that endeavor. Incremental improvement...

Web Accessibility

Resistant to using AI? We get it. The tools can feel intimidating, particularly when you’re trying to get your arms around what it can and can’t do, and when just learning how to use it seems like a d...

Marketing Analytics

When a marketing team speaks my language, it's much easier for me to get my head around what they need and how that fits into the big picture. My language — at least my primary one — is increasing rev...

Marketing Analytics

While most marketers today are trying their best to use data and make more informed decisions, many find it tough to find actionable next steps from the raw metrics. According to IBM, 25 quintillion b...

Marketing Analytics

Marketers need to stay competitive, but there’s more to it than just launching campaigns: it's about crafting invincible marketing strategies that drive revenue and awareness despite evolving market i...

Web Accessibility

From updated guidelines to new annual reporting requirements, the web accessibility landscape is ever-evolving. We’re here to help your team embrace the recent changes and bolster your Section 508 pro...

Web Accessibility

A lot happened in the year 1999. Some of us might remember it as the year Apple released the first iBook in all its clamshell glory, or when we could still Ask Jeeves, “the world's first internet butl...

Marketing Analytics

Even data pros get overwhelmed sometimes. For example, did you know up to 80% of a marketing professional’s time is spent digging through data and interpreting results? That’s a lot of time pouring ov...

Marketing Analytics

Content is taking on a new role in marketing these days. When I started copywriting in 2015, content was viewed as an on-demand service center for sales. Need a landing page? A graphic for social medi...

Marketing Analytics

We’re in an age of digital disruption. One where data is no longer just a buzzword: it’s essential to keep up.    To stay relevant and stand out from the growing crowd, you need to make strong, reliab...

Search Engine Marketing

You’re probably going to be sick of the word ‘ad’ by the end of this blog post. But stick with me.  So, ads. Depending on who you ask, they’re either the easiest or hardest part of a content marketer’...