Digital Certainty

There’s been more and more talk about a “cookieless” future for digital marketers, as Google announced it plans to phase out third party cookies in Chrome (Chrome accounts for about two-thirds of all ...

Website Management

The future of reporting for enterprise is here. The current marketing technology (MarTech) landscape is crowded and complex, especially at the enterprise-level where high data volume is unmanageable w...

Quality Assurance

If there’s something content and communication teams are notoriously running short on, it’s time. Tedious, manual tasks frequently take away valuable resources from content planning and creation, shif...

Ads

On average, people perform 2.3 million Google searches per second. On almost every Search Engine Results Page (SERP), users will see an ad. These ads can be extremely effective because they appear whe...

Web Accessibility

The EU Directive on the Accessibility of Public Sector Websites, also known as the Web Accessibility Directive (WAD) or Directive 2016/2102, requires all public sector organizations in EU member state...

SEO

It’s common for companies of all sizes to rely on SEO agencies to stay on top of their search game, particularly as AI is causing seismic shifts in just about everything connected to search. It often ...

Quality Assurance

Quality Assurance (QA) is one of Siteimprove’s most enduringly popular tools. So, we were surprised to discover that some of our customers aren’t using Siteimprove QA to its full potential. If you ...

SEO

The COVID-19 crisis has had far-reaching implications for every industry in the world, and financial services is no different. Yet, despite the upheaval, customer experience remains the core priori...

Web Accessibility

At long last, two of the most looming accessibility questions in the United States have been answered: What is the deadline for becoming digitally accessible? What types of content must be accessible...

SEO

When you work in digital marketing, website redesign is inevitable: Every few years, you have to roll up your sleeves and get it done. It’s always an all-hands-on-deck proposition, with brand, design,...