SITEIMPROVE DCI®
One score. One glance. It’s everything you need to know.
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Big-picture scores, just the way you need them
It all adds up to a site that performs better.
When you shine a light on each of the areas that are rolled up into the DCI® score, you know what you can take pride in and what needs attention. From there, you can prioritize and assign tasks from right within the Siteimprove platform.
The best part? As you make fixes, you can watch your score climb. Gamification goes a long way towards motivating and uniting digital marketing teams around shared goals.
How does it work?
Quality Assurance
As a reflection of a website’s credibility and trustworthiness, the QA score captures data on:
- Content quality, including accuracy, relevance, clarity, engagement, and readability).
- Content freshness, including how often new content is added and legacy content is updated and how current it is relevant to recent events or trends.
- User experience, including navigation, responsiveness, and load time.
Search Engine Optimization (SEO)
The SEO score measures how well your site performs in terms of search:
- Technical SEO, including site speed, mobile-friendliness, and proper use of metatags and headers.
- Content quality, including content structure and keywords.
- Mobile optimization, including responsive design and loading time.
- Backlinks, such as backlinks from reputable sites.
- On-page SEO, including proper use of keywords, meta descriptions, alt text for images, and internal linking.
Accessibility
The Accessibility score is an indicator of how well your site meets the needs of all users, including those with disabilities:
- WCAG conformance levels, such as Level A, Level AA, or Level AAA.
- WAI-ARIA authoring practices, such as the use of Accessible Rich Internet Applications to make web content and applications accessible to people with disabilities.
- Best practices, such as sufficient color contrast and alt text for non-text content.
Most common use cases
Your to-do list, ready to go
Use the DCI score to identify and tackle the most critical issues on your website first, and keep you focused on the items that will have the most impact on your overall score.
Detailed insights
Track progress and document improvements to leadership and other stakeholders. Use the score to see how you’re doing, and to compare your website against industry standards or competitors.
Your DCI® score can inform your setting of measurable goals, resource allocation, performance monitoring in particular areas like engagement, and competitive analysis.
Digital Certainty Index
Learn how your website measures up to industry standards.