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SEO
Search strategies to increase student enrolment in higher educationOn December 3, 2020, Global Content Strategist Andrew Storrier (Hexagon PPM) had an interesting conversation with a live panel of experts. Their discussion focused on search strategies to increase ...
By Siteimprove
Nov 22, 2021
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SEO
Why is Google’s page experience update important for your business?Download video transcript. Did you know that according to Salesforce, 76% of consumers expect a business to understand their needs and expectations? In this video, Layla Hussain, Partner Account ...
By Layla Hussain
Nov 22, 2021
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SEO
Do you know what holistic search is?About 27% of all website traffic comes from paid search and 53% comes from organic search, making it critical for businesses to have a search strategy that includes both channels. Unfortunately, many ...
By Kyra Kuik
Nov 22, 2021
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SEO
User experience should be front and center in 2021The pandemic has shaken up the world in ways we couldn’t have possibly imagined just a short while ago. Since the COVID-19 outbreak, there’s been an incredible disruption forcing businesses to inn...
By Conny á Reynatrøð
Nov 22, 2021
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Web Accessibility
The EU Web Accessibility Directive: Frequently asked questionsDo you have unanswered questions about web accessibility and how your public sector organization can prepare for the EU Web Accessibility Directive deadline? In this post, we answer the most frequentl...
By Georgia James
Nov 22, 2021
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Web Accessibility
The European Accessibility Act: FAQThere are 135 million people in the EU who have a disability—and that number will only grow as the population ages. To address the rights of those people as outlined by the UN Convention of Rights ...
By Kyra Kuik
Nov 22, 2021
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SEO
Get buy-in from the top for Google's algorithm updateFor any business, a positive digital user experience is indisputably the most effective, sustainable way to drive customer engagement – and profit. How visitors experience your website critically infl...
By Conny á Reynatrøð
Nov 22, 2021
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Ads
Five Google ad mistakes that cost your business moneyIf you work in marketing, you know that increasing brand awareness through organic methods, whether it’s social or search, can be challenging to say the least (hello SEO!). That’s where paid search m...
By Kyra Kuik
Nov 21, 2021
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Ads
Introducing Siteimprove Ads and Siteimprove PerformanceWe’re thrilled to announce that we’ve grown our platform! We recently released two new products: Siteimprove Ads and Siteimprove Performance, which are part of our Digital Marketing Solution. Sitei...
By Kyra Kuik
Nov 19, 2021
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Performance
Is your website primed for Core Web Vitals?In a little over two months’ time, page experience will become an official Google ranking factor. Why does this matter? Well, the better you score on its page experience metrics, the more likely Go...
By Georgia James
Nov 19, 2021